Gay doritos

“I am an old fart who is rather on the wrong side of 40 so I’m not overly well-versed in the art of efficient internetting,” wrote an anonymous dad 9 months ago in what became probably one of the most beautiful posts submitted on the subreddit “Relationship advice.”

After his only son came home with a friend to spend quarantine together, dad was seeking advice: “How do I let them know it’s okay?” The heartwarming post has since gone viral and you can read it in full in Bored Panda’s article right here.

Fast forward to Christmas holidays and Doritos Mexico released the 2-minute commercial “El mejor regalo,” which translates to “the best gift.” The beautiful clip is based on the same heartwarming story written by the same dad wondering how to show his support to his gay son.

It has amassed almost 14.5 million views on Doritos’ YouTube channel and touched way too many hearts to count, making everyone tear up on the way.

It’s only at the end of it that the Doritos Rainbow logo is seen on the screen.

The Doritos Rainbow project first aired back in 2015, when the leading chips brand unveiled the internet-famous Doritos in rainbow colors. This new limited-edition flavor was only available if you made a donation to the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.

The company now aims to continue its diversity campaign over 2021 as part of the #PrideAllYear campaign that collects stories shared by consumers.

Here’s the original Reddit post that Doritos’ commercial is based on

Image credits: throwralovemygayson

Watch the full clip in English right here

Image credits: Alfred Verhoeven

The marketing director at Doritos Mexico, Eduardo Córdoba, commented: “We’re really proud of the accomplishments that have been achieved with Doritos Rainbow.

A remarkable, animated story about a family visiting the graveyard - which is customary for Día de Muertos, Nov 2 - who see the ghost of Uncle Alberto and his afterlife lover Mario garnered some 15 million views in a week - even more than "The Best Gift".

There was a whole bunch of commotion from both LGBT+ (why wait until you are dead before coming out) and bigots with racy word jokes and the old "Get woke, go broke" comment, as well as people who think marketing and communication should always be about the product itself - quoting a popular blogger with "Doritos?" and forgetting about branding, loading a brand (value).

The Advocate: "While some have praised the commercial for connecting queer identities to cultural traditions, others have commented that there is a mixed message of only being one's true, queer self in death." Doritos Mexico responded by stating the commercial is part of its #ProudAllYear platform, which celebrates and promotes respect and support for diversity: “In Mexico, the Day of the Dead is a celebration of life.

We believe the moment is right to show that our commitment extends beyond a proud celebration every June.”

In Mexico, where macho culture is still very much prominent, “The Best Gift” commercial offers a breath of fresh air for LGBT+ youth, setting a beautiful example of unconditional love and family support.

This coming out story has hit too many hearts to count on social media

— -- Starting today, rainbow-colored Doritos inspired by the LGBT Pride flag will be available to donors of the It Gets Better Campaign, a nonprofit that seeks to provide hope to the lesbian, gay, bisexual and transgender community, snack maker Frito-Lay announced today in a news release.

The limited-edition Doritos Rainbows chips will celebrate and support the lesbian, gay, bisexual and transgender community “in the boldest, most colorful way possible,” the release said.

The new product is available exclusively to consumers who donate $10 or more in support to the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows.

Those supporters will be mailed a bag of Doritos Rainbows chips while supplies last.

The release said this is the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.

Upon making their donations, consumers are encouraged to share messages of hope and inspiration using #BoldandBetter.

Ram Krishnan, the snack maker’s chief marketing officer, said in the release that Doritos Rainbows would bring “an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

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2021 Day of the Dead

Keeping their promise of #PrideAllYear, Doritos Mexico released another viral video for "Day of the Dead" in 2021:

Nunca Es Tarde Para Ser Quien Eres (It's never too late to be who you are).

With the commercial ‘It’s never late to be who you are,’ we want to say that it's never too late to share your true self, and when you are ready, we will support you.”